About Light Mind Creation Marketing Solutions
Based in Cochrane, Alberta, Canada — serving local service businesses across Canada.
We started Light Mind Creation in 2021, though some of the relationships behind it go back even further — we've had clients trusting us with their Google presence since 2020, and several of them are still with us today. That kind of retention isn't an accident in this industry; most agencies lose clients within months. We think it says more about how we work than anything we could write in an ad.
We got into this because we kept seeing the same thing: good local businesses — plumbers, clinics, trades, hotels — doing solid work but invisible online, while a competitor with a worse product but a better Google presence took the calls instead. We wanted to fix that specific problem: help local businesses grow by educating them on why their Google presence matters, and by building them one that actually competes.
Our approach starts with a plain conversation about what a "lead" actually means for your business — a quote request, a booked appointment, a phone call — because a campaign that isn't built around your real goal is just spending money to look busy. From there, we treat your Google Ads, your Google Business Profile, and your website as one system, not three separate purchases. A campaign sending traffic to a weak landing page loses money no matter how good the targeting is; a beautiful website with no Google Business Profile behind it doesn't get found in the first place. We've watched both mistakes cost businesses money for years, which is why we don't sell any of the three in isolation.
We're also direct about what doesn't work. Google Ads is an auction, but it isn't won by whoever bids the most — it rewards campaigns built around what your customer is actually searching for, not your brand name, with proper conversion tracking so the account can actually learn and improve over time. It rewards patience and continuous management, not a 30-day trial. We'd rather tell a prospective client honestly that a small, untracked, unmanaged budget won't move the needle than take the retainer anyway.
We work best with local service businesses that want a long-term partner, not a quick fix: plumbing and trades companies, veterinary and animal clinics, hotels, motels, and short-term rentals, concrete contractors and other trades, insurance agencies, and event venues. If that's the kind of business you run, there's a good chance we already understand your market.
Both Tatiana and Gabriela hold Google Ads certifications in Search, Display, Video, and Apps, kept current through Google's Skillshop program — one part of how we stay accountable to actually knowing the platform we manage on your behalf, not just running campaigns on autopilot.
Meet the Founders
Personalized Management from Strategy to Execution
Tatiana Santos
Founder, Strategy & Performance
Expert in performance strategy, marketing funnels, and complex campaign structures. Tatiana ensures every Google Ads dollar spent by businesses across Canada is aligned with business growth and measurable ROI.
Gabriela Alves
Founder, Account Management & GBP
Specialist in daily account optimization and Google Business Profile management for local businesses. Gabriela focuses on local visibility for businesses across Canada — keeping your business top-of-mind for local searches.
If you want to see what an honest, long-term-focused approach to Google Ads, Google Business Profile, and your website looks like in practice, book a free strategy call — we'll show you exactly where we'd start with your business.